Layout: This is how information is structured and categorized on a webpage. A good layout ensures that the site is easy to navigate and that information is easy to find.
Color: The choice of colors depends on the purpose and clientele; it could be simple black-and-white or multi-colored designs, conveying the personality of the brand.
Graphics: This includes logos, photos, and icons. These should enhance the site’s design without making it too crowded or slow to load.
Fonts: The use of different fonts can greatly enhance a website’s design. Most browsers can only read a select number of fonts, known as “web-safe fonts”.
Content: Content and design work together to enhance the message of the site through visuals and text. Written text should always be relevant and useful, so as not to confuse the reader and to give them what they want so they will remain on the site.
Navigation: This is the system visitors use to interact with and navigate through a website. Good navigation ensures visitors can quickly and easily find the information they need.
Multimedia: Relevant video and audio stimuli can help users to grasp the information, developing understanding in an easy and quick manner. This can encourage visitors to spend more time on the webpage.
Compatibility: A well-designed site is compatible with different browsers and devices. This increases the viewing potential of the website.
Interactive: Increased active user participation and involvement can be enhanced by adding comment boxes and opinion polls in the design. This converts users from visitors to active participants.